Algorithm Academy
Research and playbooks for industrial marketing leaders
Latest articles
What B2B Marketers Need to Know About Privacy, Advertising, and the Future of Customers Buying Behavior
How AI Search Advertising Is Changing B2B Marketing By
The Rise of AEO and GEO: How B2B Marketing Leaders Can Dominate AI-Driven Search
When a buyer asks ChatGPT or Google's AI for a shortlist of vendors, which companies get named? What answer engine and generative engine optimization mean for industrial B2B marketing leaders, and where to start.
Multi-Channel Tradeshow Marketing Strategy for B2B
Most tradeshow budgets stop paying off when the booth comes down. How to plan paid search, social, and follow-up around a show so the conversations turn into pipeline.
Weekly Google Ads Campaign Maintenance: Tasks & Benefits
What weekly Google Ads maintenance actually involves, from search terms to bids, and why skipping it quietly wastes budget on long B2B sales cycles.
How B2B Brands Can Win AI Visibility in a Zero-Click Search World
More buyers get their answer without clicking a link. How B2B companies can still show up, get cited, and be remembered when search results come from AI.
What to Look for in a B2B Technology Marketing Agency
The questions that separate an agency that understands complex technical sales from one that runs generic campaigns.
7 Questions to Ask Before Hiring a Digital Marketing Agency
Seven questions to ask in the first meeting with any agency, and the answers that should give a marketing leader pause.
Why You Should Hire a B2B Digital Marketing Agency
When an outside team adds depth your in-house team can use, and how to tell whether the time is right for your company.
What is the Role of a B2B Content Marketing Agency in Driving Sales
How content helps technical buyers move from research to a shortlist, and what a content partner should own versus your team.
How to Choose the Best B2B Lead Generation Agency
How to judge a lead generation agency on pipeline quality, not lead volume, before you sign a contract.
The AI Catch-22: Smarter Marketing, Not Shortcut Marketing
The AI Catch-22: Smarter Marketing, Not Shortcut Marketing
AI Search & B2B Marketing: How Enterprises Can Stay Visible in the AI Era
Leveraging Multi-Touch Attribution Models for Smarter Advertising Decisions
Your Future Customer is Already on Your Website – But Do You Know Who They Are?
GA4 Event Tracking Guide: How to Set Up Events & Track User Actions
GA4 Optimization Tips for Marketers: Clear & Useful Data Tracking
Granting Admin Access in Google Analytics
The Ultimate Guide to Measuring ROI on Digital Campaigns: A Must-Have Resource for Marketing Leaders
The Debate on Customer Data: How It Can Be Used for Good
The Debate on Customer Data: How It Can Be Used
Marketing Tip of the Trade: Use Customer Data Insights to Grow Revenue
Level Up Your Business: Setting Up Marketing To Succeed
Why “Panic Pausing” Marketing Investment During Economic Uncertainty is a Costly Mistake
Google Antitrust Trial: What CMOs and Marketing Executives Need to Know
Data-Driven Strategy for Tradeshows with a Multi-Channel Marketing Strategy
What the Heck is Weekly Ongoing Campaign Maintenance?
Google’s New Approach to Cookies: Balancing Privacy and Personalization
How to Create High Performing & Compelling PPC Ad Copy
What are the differences between Google’s responsive and static display ads?
Algorithm Digital Marketing, LLC Recognized by Clutch Among Ohio’s Top Digital Strategy Agencies 2021
Playbooks
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