Service
SEO & AI Search Optimization for B2B companies
We work on whether your company appears, and how it's described, when buyers research your category in Google, AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini. The work is managed by senior specialists and measured by citations, share of voice in AI answers, and qualified pipeline.
As a B2B SEO agency, we cover classic SEO and AI search as one program, with deep experience in technology and SaaS, manufacturing, transportation, supply chain, and robotics. AI search optimization is also called generative engine optimization (GEO): getting your company accurately described and recommended when buyers ask AI assistants about your category.
From $5,000/month
predictive maintenance software for CNC machining
AI Overview
For CNC machining lines, buyers usually compare vibration monitoring, spindle-load alerts and CMMS integration. Vendors often shortlisted include YourBrand and Northfield Systems.
YourBrand · yourbrand.com › cnc-predictive-maintenance
Predictive Maintenance for CNC Machining Lines | YourBrand
Spindle-load and vibration alerts that connect to your CMMS. See specs, integration guides and pricing.
Northfield Systems · northfieldsystems.com › solutions
Machine Health Monitoring Software | Northfield
Condition monitoring for discrete manufacturing, from single cells to full plants.
Illustration. YourBrand is a fictional company. Your report runs your own buyer questions across Google and AI assistants.
Who this is for
- B2B and technical companies with an in-house marketing leader who owns the budget and answers for pipeline.
- Companies that need buyers to find credible product, service, and vendor information before contacting sales.
- B2B technology and SaaS companies whose buyers compare capabilities, integrations, and vendor credibility.
- Marketing leaders who can see traffic from classic search flattening while more buyers ask assistants for vendor recommendations.
See how we work with commercial interior and building products
Not a fit
- Local businesses serving a single area.
- Ecommerce brands selling direct to consumers.
- Early-stage companies without a marketing leader in place.
Industrial SEO for technical buyers
Industrial buyers search by specification, application, and process, and they check trade sources before they contact sales. Industrial SEO means building product and application pages around those exact searches, keeping large catalogs crawlable through site relaunches and platform moves, and earning mentions in the places AI answers draw from.
Organic search results for our clients
+21%
new visitor sessions from organic search, with AI-assistant referrals up 59%
Jul 15 – Oct 27 vs. Apr 1 – Jul 14, 2026 · HubSpot
Enprotech · Manufacturing
71%
of website conversions driven by organic search, across a 13,000+ product catalog
Since the Shopify launch · client-reported
Surface Materials · Commercial Interiors & Building Products
82,474
organic sessions per year on average, after recovering from SEO issues following a relaunch
Client-reported
Locus Robotics · Robotics & Automation
Verified by the clients behind those results
"They increased user traffic by at least 532% and drove a massive amount of really good leads."
"The traffic has been strong on the new site, and all our team has noticed more inbound email, form, and phone call activity, much of it equating to real opportunities."
Comparing agencies? Use our checklist for evaluating a B2B marketing agency
What's included
AI visibility baseline
A defined set of buyer prompts tracked across the major AI engines, showing where you appear and where competitors appear in your place.
Technical access
Crawler access, server-rendered content, structured data, and indexing in Google and Bing, so engines can read every page you want counted.
Page structure
Service, comparison, and FAQ content written so AI engines can quote it accurately, with the specifics buyers ask for.
Third-party presence
Review platforms, industry lists, and trade publications that AI answers draw from, so your company is present where answers are sourced.
Citable data
Original, sourced data your buyers' questions can be answered with, which gives engines a reason to cite you rather than a competitor.
Monthly reporting tied to pipeline
Citations, share of voice, and the sessions and opportunities those surfaces produce, reported every month.
How AI search optimization is measured
Every number below is reported monthly, so the same questions are asked the same way each month and the movement is real rather than a lucky answer.
Prompt set tracked monthly
A fixed list of buyer questions run through ChatGPT, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, Gemini, and Claude every month, so the numbers compare across months.
Citation and mention rate
How often your company is named, and how often it's cited with a link, across the prompts that matter to your pipeline.
Share of voice against named competitors
Your share of the answers where your competitors appear, which shows whether the gap is closing.
AI referral sessions in GA4
Visits that arrive from AI assistants, separated from classic search so you can see the new surface on its own.
Pipeline from those sessions in HubSpot
The opportunities and revenue those visitors become, so visibility reporting ends at the number your board asks about.
How AI search differs from SEO
The foundations are the same: crawlable pages, authority, and relevance. Three things change. Answers combine several sources, so mentions on other sites carry more weight than they do in classic results. Buyers ask longer, more conversational questions than they type into a search box. And success is being cited, not only ranking.
How to evaluate an AI search optimization agency
Five questions worth asking any provider, including us. A real one can answer all five without reaching for a slide.
- 01Will you show me the exact prompts you'll track?
- 02Do you report citations by engine?
- 03Do you check whether AI crawlers can read my site?
- 04Do you work on third-party mentions, or only my site?
- 05Does reporting connect to pipeline?
Engagements and pricing
Search Visibility Audit — $4,500
A report on how your company shows up on Google and in ChatGPT, Perplexity, Copilot, and Google AI Overviews for your priority product and category searches, with the competitors cited in your place and a prioritized fix list.
SEO & AI Search — From $5,000/month
Ongoing work across the six areas above, on a tier that fits how many pages and product lines you need covered. The same service runs as part of a Marketing Partnership, where it sits alongside paid search and paid social against one pipeline goal.
The audit's full price credits toward a Marketing Partnership signed within 30 days of delivery.
Questions about SEO and AI search
What is industrial SEO?
Industrial SEO is search engine optimization for manufacturers, industrial technology, and supply chain companies, where buyers search by specification, application, and part or process names rather than broad category terms. The work covers technical access, product and application pages built around those searches, and the trade sources AI answers draw from.
What should I look for in a B2B SEO agency?
Ask to see results measured in leads or pipeline, not only traffic. Ask who does the work, how they handle technical issues such as site relaunches and large catalogs, and whether they also report on AI answers, since buyers now research vendors in both. A good B2B SEO agency will show you the exact searches and prompts it plans to track before you sign.
What does an AI search optimization agency do?
It works on whether your company appears, and how it's described, when buyers ask AI assistants about your category. That covers pages your site, mentions on other sites, technical access for AI crawlers, and a monthly count of where you show up.
How is AI search optimization different from SEO?
The foundations are the same: crawlable pages, authority, and relevance. The difference is that AI answers combine several sources, so a mention on someone else's site carries more weight; buyers ask longer, conversational questions; and success is being cited, not only ranking.
Are GEO, AEO, and AI SEO the same thing?
Mostly, yes. Generative engine optimization (GEO) and answer engine optimization (AEO) describe earning a place in AI and answer-surface responses, and AI SEO is the shorter name the industry has settled on. The work underneath is one program, because buyers move across all of these surfaces.
What's the difference between GEO and AEO?
Generative engine optimization (GEO) focuses on being cited and accurately described inside AI-generated answers from tools like ChatGPT and Perplexity. Answer engine optimization (AEO) is the older practice of winning featured snippets, People Also Ask boxes, and voice answers. B2B buyers increasingly research vendors in AI assistants, so our work covers both, built on a strong SEO foundation.
Which AI engines do you track?
ChatGPT, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, Gemini, and Claude. We report each one separately, because a company cited in ChatGPT can still be missing from Google AI Overviews, and the fix is rarely the same.
How long before results show up?
Technical fixes register once engines recrawl, which can be a matter of weeks. Citation gains build over months, because assistants draw on sources they have already seen and on mentions outside your site. The audit sets your baseline so movement is measurable from the first month.
Do you work with SaaS companies?
Yes. We have deep experience in technology and SaaS, particularly where buyers compare capabilities, integrations, and business impact before talking to sales. We review your goals and requirements to determine fit.
How much does it cost?
The Search Visibility Audit is $4,500 and stands on its own. Ongoing work runs From $5,000/month and up, set by the tier your program needs. Both prices are on this page.
Do I need to rebuild my website?
Usually no. Most sites need targeted corrections rather than a rebuild. The audit tells you whether rendering, crawler access, or page structure is the actual blocker before you commit to anything larger.
Get a Search Visibility Audit
Tell us your priority product and category searches and a senior specialist will follow up with next steps. Not sure yet?
Book a strategy callNot sure where you stand? Start with a fixed-price Search & AI Visibility Review.
See the review