Service
SEO & AI Search Optimization for B2B companies
We work on whether your company appears, and how it's described, when buyers research your category in Google, AI Overviews, ChatGPT, Perplexity, Copilot, and Gemini. The work is managed by senior specialists and measured by citations, share of voice in AI answers, and qualified pipeline.
Also called generative engine optimization (GEO), it's the work of getting your company accurately described and recommended when buyers ask AI assistants like ChatGPT, Perplexity, and Gemini about your category.
From $5,000/month
Who this is for
- B2B and technical companies with an in-house marketing leader who owns the budget and answers for pipeline.
- Companies in the industries we focus on: robotics and automation, industrial technology, manufacturing technology, supply chain and logistics technology, industrial SaaS and AI, fleet and transportation technology, and commercial interior and building products.
- B2B and industrial software companies whose buyers include technical evaluators and operations leaders.
- Marketing leaders who can see traffic from classic search flattening while more buyers ask assistants for vendor recommendations.
See how we work with commercial interior and building products
Not a fit
- Local businesses serving a single area.
- Ecommerce brands selling direct to consumers.
- Early-stage companies without a marketing leader in place.
What's included
AI visibility baseline
A defined set of buyer prompts tracked across the major AI engines, showing where you appear and where competitors appear in your place.
Technical access
Crawler access, server-rendered content, structured data, and indexing in Google and Bing, so engines can read every page you want counted.
Page structure
Service, comparison, and FAQ content written so AI engines can quote it accurately, with the specifics buyers ask for.
Third-party presence
Review platforms, industry lists, and trade publications that AI answers draw from, so your company is present where answers are sourced.
Citable data
Original, sourced data your buyers' questions can be answered with, which gives engines a reason to cite you rather than a competitor.
Monthly reporting tied to pipeline
Citations, share of voice, and the sessions and opportunities those surfaces produce, reported every month.
How AI search optimization is measured
Every number below is reported monthly, so the same questions are asked the same way each month and the movement is real rather than a lucky answer.
Prompt set tracked monthly
A fixed list of buyer questions run through ChatGPT, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, Gemini, and Claude every month, so the numbers compare across months.
Citation and mention rate
How often your company is named, and how often it's cited with a link, across the prompts that matter to your pipeline.
Share of voice against named competitors
Your share of the answers where your competitors appear, which shows whether the gap is closing.
AI referral sessions in GA4
Visits that arrive from AI assistants, separated from classic search so you can see the new surface on its own.
Pipeline from those sessions in HubSpot
The opportunities and revenue those visitors become, so visibility reporting ends at the number your board asks about.
How AI search differs from SEO
The foundations are the same: crawlable pages, authority, and relevance. Three things change. Answers combine several sources, so mentions on other sites carry more weight than they do in classic results. Buyers ask longer, more conversational questions than they type into a search box. And success is being cited, not only ranking.
How to evaluate an AI search optimization agency
Five questions worth asking any provider, including us. A real one can answer all five without reaching for a slide.
- 01Will you show me the exact prompts you'll track?
- 02Do you report citations by engine?
- 03Do you check whether AI crawlers can read my site?
- 04Do you work on third-party mentions, or only my site?
- 05Does reporting connect to pipeline?
Engagements and pricing
Search Visibility Audit — $4,500
A report on how your company shows up on Google and in ChatGPT, Perplexity, Copilot, and Google AI Overviews for your priority product and category searches, with the competitors cited in your place and a prioritized fix list.
SEO & AI Search — From $5,000/month
Ongoing work across the six areas above, on a tier that fits how many pages and product lines you need covered. The same service runs as part of a Marketing Partnership, where it sits alongside paid search and paid social against one pipeline goal.
The audit's full price credits toward a Marketing Partnership signed within 30 days of delivery.
Proof
For a commercial interior and building products client, we rebuilt catalog pages around the searches designers and architects actually run and carried that structure through a platform migration. Read the Surface Materials study.
Questions about AI search optimization
What does an AI search optimization agency do?
It works on whether your company appears, and how it's described, when buyers ask AI assistants about your category. That covers pages your site, mentions on other sites, technical access for AI crawlers, and a monthly count of where you show up.
How is AI search optimization different from SEO?
The foundations are the same: crawlable pages, authority, and relevance. The difference is that AI answers combine several sources, so a mention on someone else's site carries more weight; buyers ask longer, conversational questions; and success is being cited, not only ranking.
Are GEO, AEO, and AI SEO the same thing?
Mostly, yes. Generative engine optimization (GEO) and answer engine optimization (AEO) describe earning a place in AI and answer-surface responses, and AI SEO is the shorter name the industry has settled on. The work underneath is one program, because buyers move across all of these surfaces.
What's the difference between GEO and AEO?
Generative engine optimization (GEO) focuses on being cited and accurately described inside AI-generated answers from tools like ChatGPT and Perplexity. Answer engine optimization (AEO) is the older practice of winning featured snippets, People Also Ask boxes, and voice answers. B2B buyers increasingly research vendors in AI assistants, so our work covers both, built on a strong SEO foundation.
Which AI engines do you track?
ChatGPT, Perplexity, Google AI Overviews and AI Mode, Microsoft Copilot, Gemini, and Claude. We report each one separately, because a company cited in ChatGPT can still be missing from Google AI Overviews, and the fix is rarely the same.
How long before results show up?
Technical fixes register once engines recrawl, which can be a matter of weeks. Citation gains build over months, because assistants draw on sources they have already seen and on mentions outside your site. The audit sets your baseline so movement is measurable from the first month.
Do you work with SaaS companies?
Yes. B2B and industrial software companies are a common fit, particularly where the buying group includes technical evaluators and operations leaders who research before talking to sales.
How much does it cost?
The Search Visibility Audit is $4,500 and stands on its own. Ongoing work runs From $5,000/month and up, set by the tier your program needs. Both prices are on this page.
Do I need to rebuild my website?
Usually no. Most sites need targeted corrections rather than a rebuild. The audit tells you whether rendering, crawler access, or page structure is the actual blocker before you commit to anything larger.
Get a Search Visibility Audit
Tell us your priority product and category searches and a senior specialist will follow up with next steps. Not sure yet?
Book a strategy callNot sure where you stand? Start with a fixed-price Search & AI Visibility Review.
See the review