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Focused Engagements

Fixed-price B2B marketing audits

Each Algorithm audit has a fixed scope, a fixed price listed on this page, and a written deliverable. Choose the one that matches the question you need answered: where your search budget is going, whether buyers can find you in AI answers, or which accounts to target.

From $2,500. Most audits are delivered in 10 business days.

Compare auditsBook a strategy call

Which audit fits

The question it answersEngagementPriceTimelineDeliverable
Find out whether buyers can find you in AI answers.Search Visibility Audit$4,50010 business daysVisibility report across Google and AI answers, competitor citations, prioritized fix list
See which parts of your search budget produce pipeline.Paid Search Investment Reviewfrom $7,50010 business daysAccount review with spend mapped to pipeline where tracking allows, prioritized recommendations with budget impact
Make sure your data is right before you make budget decisions on it.Tracking & Attribution Audit$3,50010 business daysAudit of GA4, Tag Manager, conversions, UTMs, and CRM handoff, with a prioritized fix list
A scored list of the accounts worth your budget.Target Account List$2,50010 business daysUp to 250 scored accounts with buying-committee roles, in a CRM-ready file
A second opinion on the LinkedIn ads you run now.LinkedIn Ads Account Review$2,500Ask usReview of targeting, budget, creative, and tracking, with prioritized recommendations

What you get from every audit

  • A written deliverable built from read-only access.
  • Documented findings, including what the data can't tell you.
  • Prioritized recommendations your team, or a partner, can act on.
  • Findings delivered to one decision-maker on your side.

Who does the work

Every audit is done by a senior specialist working from our documented methodology. Our founder, Amanda Biddlestone, brings 20 years in B2B digital marketing.

What happens after

You can implement the findings yourself, or move into a Marketing Partnership for ongoing paid search and ABM, SEO & AI search, or LinkedIn advertising. See Marketing Partnership pricing.

Audit details

Most teams start with one of these two.

Search Visibility Audit

Find out whether buyers can find you in AI answers.

$4,500

What you get

A report on how your company shows up on Google and in ChatGPT, Perplexity, Copilot, and Google AI Overviews for your priority product and category searches. It shows which competitors get cited in your place, the gaps behind that, and a prioritized fix list for the pages costing you visibility.

Good fit if

You rank on Google but haven't checked AI answers, or buyers are bringing up competitors you didn't expect to see on their short list.

Not included

Content writing, page changes, or publishing. Those are covered in the SEO & AI Search service or by your team.

Turnaround

10 business days from read-only access to your analytics and Search Console.

After you pay

You'll receive an intake form requesting read-only access. A walkthrough of the findings is included.

More audits

Tracking & Attribution Audit

Make sure your data is right before you make budget decisions on it.

$3,500

What you get

An audit of your GA4 configuration, Google Tag Manager setup, conversion events, UTM structure, and the handoff into your CRM, plus a review of your current attribution showing what it can and can't tell you. Every fix is documented and prioritized for your team or an analytics partner we can introduce.

Good fit if

Your reports disagree with each other, or you're about to set budgets for next year.

Not included

GA4 or Tag Manager setup, CRM changes, or attribution rebuilds.

Turnaround

10 business days from access.

After you pay

You'll receive an intake form requesting read-only access to GA4, Tag Manager, and your CRM.

Target Account List

A scored list of the accounts worth your budget.

$2,500

What you get

Up to 250 accounts scored against your ICP on firmographics, buying signals, and technology data where available, with the buying-committee roles to target at each. Delivered as a file your team can load into your CRM, LinkedIn Matched Audiences, or 6sense segments.

Good fit if

Your sales and marketing teams are working from different account lists, or you're preparing an ABM program.

Not included

CRM imports, segment building, or list maintenance. Your team loads and maintains the list.

Turnaround

10 business days from intake.

After you pay

You'll receive an intake form covering your ICP, current customers, and exclusions.

LinkedIn Ads Account Review

A second opinion on the LinkedIn ads you run now.

$2,500

What you get

A fixed-price review of your current LinkedIn Campaign Manager account: targeting against your target accounts and buyer roles, budget and bid settings, creative rotation, Insight Tag and conversion tracking, and reporting. You get prioritized recommendations your team can act on, whether or not we work together afterward.

Good fit if

You're running LinkedIn ads now and want a second opinion before deciding how to run them going forward.

Not included

Campaign changes, new creative, or ongoing management.

After you pay

You'll receive an intake form requesting read-only access to your LinkedIn Campaign Manager account. A walkthrough of the findings is included.

How it works

  1. Step 01

    Choose and pay

    Check out by card, or request an invoice if your company needs a purchase order.
  2. Step 02

    Complete the intake

    Share access and context through a short form. A kickoff call is available if you want one.
  3. Step 03

    Get the deliverable

    Your report arrives on the stated timeline, followed by a walkthrough with our team.
  4. Step 04

    Decide what's next

    Act on the findings yourself, or move into a Marketing Partnership for ongoing work.

Questions about B2B marketing audits

What does a B2B marketing audit include?

Each audit covers one area: search visibility in Google and AI answers, paid search spend, tracking and attribution, LinkedIn ads, or target accounts. You get a written deliverable with documented findings, limitations, and prioritized recommendations.

How long does an audit take?

The Search Visibility Audit, Paid Search Investment Review, Tracking & Attribution Audit, and Target Account List each take 10 business days from access or intake.

What access do you need?

Read-only access to the accounts each audit covers. We never need admin rights, and access can be removed as soon as the deliverable arrives.

Is the price fixed?

Yes. The price listed for each audit is the price you pay. The Paid Search Investment Review is priced by monthly ad spend: $7,500 for $15K–50K a month, $12,000 above $50K a month.

Do I have to sign a retainer afterward?

No. The findings are yours to act on with your own team. If you want ongoing help, a Marketing Partnership is available, but it is never required.

Looking for ongoing programs?

Marketing Partnerships cover paid search, SEO and AI search visibility, and ABM advertising at a fixed monthly price per service line.
See Marketing Partnership

Not sure which engagement fits?

Book a strategy call