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Fixed scope, fixed price

Focused Engagements

Fixed-scope projects with a defined deliverable, a set price, and a set timeline. Each one is a piece of the work our senior team runs for Marketing Partnership clients, packaged so you can start with the question in front of you.

Every Focused Engagement credits toward a Marketing Partnership signed within 30 days of delivery.

Find the right engagementBook a strategy call

Start here

Most industrial marketing leaders start with one of these two. Each answers a question your leadership team is already asking.

Search Visibility Audit

Find out whether buyers can find you in AI answers.

$4,500

What you get

A report on how your company shows up on Google and in ChatGPT, Perplexity, Copilot, and Google AI Overviews for your priority product and category searches. It shows which competitors get cited in your place, the gaps behind that, and a prioritized fix list for the pages costing you visibility.

Good fit if

You rank on Google but haven't checked AI answers, or buyers are bringing up competitors you didn't expect to see on their short list.

Turnaround

10 business days from access to your analytics and Search Console.

After you pay

You'll receive an intake form requesting read-only access. A walkthrough of the findings with our team is included.

More ways to start

LinkedIn Ads Account Review

Check whether your LinkedIn spend reaches the people who sign off.

$2,500

What you get

A review of your targeting, audiences, bidding, creative, lead forms, and Insight Tag tracking, measured against your ICP and buying committee. You get a clear picture of who your ads are reaching now and a prioritized list of changes.

Good fit if

Your LinkedIn cost per lead is climbing, or the leads coming in aren't the roles involved in the purchase.

Turnaround

10 business days from read-only Campaign Manager access.

After you pay

You'll receive an intake form requesting access. A walkthrough of the findings is included.

Website Readiness Review

See your website the way a buyer checking your short list sees it.

$2,500

What you get

A review of your key pages against the questions industrial buyers ask during vendor research, plus page speed, mobile experience, broken links and forms, tracking on forms and calls to action, and CMS and plugin health. Findings come as a prioritized fix list, sized for ongoing Web Management or a project quote.

Good fit if

Your site hasn't had a full review in a while, or your campaigns send traffic to pages no one has checked recently.

Turnaround

10 business days from site access.

After you pay

You'll receive an intake form requesting access to your CMS and analytics.

Tracking & Attribution Audit

Make sure your data is right before you make budget decisions on it.

$3,000

What you get

An audit of your GA4 configuration, Google Tag Manager setup, conversion events, UTM structure, and the handoff into your CRM, plus a review of your current attribution showing what it can and can't tell you. GA4 and Tag Manager setup can be added. Deeper attribution fixes are documented for your team or an analytics partner we can introduce.

Good fit if

Your reports disagree with each other, or you're about to set budgets for next year.

Turnaround

10 business days from access.

After you pay

You'll receive an intake form requesting read-only access to GA4, Tag Manager, and your CRM.

Target Account List

A scored list of the accounts worth your budget.

$2,500

What you get

Up to 250 accounts scored against your ICP on firmographics, buying signals, and technology data where available, with the buying-committee roles to target at each. Delivered as a file ready for your CRM, LinkedIn Matched Audiences, or 6sense.

Good fit if

Your sales and marketing teams are working from different account lists, or you're preparing an ABM program.

Turnaround

10 business days from intake.

After you pay

You'll receive an intake form covering your ICP, current customers, and exclusions.

How it works

  1. Step 01

    Choose and pay

    Check out by card, or request an invoice if your company needs a purchase order.
  2. Step 02

    Complete the intake

    Share access and context through a short form. A kickoff call is available if you want one.
  3. Step 03

    Get the deliverable

    Your report arrives on the stated timeline, followed by a walkthrough with our team.
  4. Step 04

    Decide what's next

    Act on the findings yourself, or apply what you paid toward a Marketing Partnership within 30 days.

Questions about Focused Engagements

Why start with an engagement instead of a sales call?

You get a finished deliverable your team can use whether or not we work together afterward. If a conversation makes more sense first, book a strategy call.

Does what we pay apply to a Marketing Partnership?

Yes. The full price of any Focused Engagement credits toward a Marketing Partnership signed within 30 days of delivery.

Which engagement should we start with?

If you're not sure, start with the Search Visibility Audit. It shows where buyers find you during vendor research, and the findings point to which program to build next.

What access do you need?

Read-only access to the accounts each engagement covers. We never need admin rights for an audit, and access can be removed as soon as the deliverable arrives.

Who does the work?

The same senior team that runs our Marketing Partnership programs. Our lead strategist reviews every deliverable before it goes to you.

Can we pay by invoice?

Yes. Request an invoice at checkout and we'll send one with the terms your finance team needs.

Not sure which engagement fits?

Book a strategy call