Algorithm Digital Marketing logo
Marketing research sheets and reporting worksheets beside a laptop, ready for a working session

One-to-one · 90 minutes · Leave with value you can use right away

B2B marketing
working sessions

Bring the marketing question you keep putting off. Work through it with a senior B2B specialist and leave with something you can use.

Traffic that doesn't convert, inquiries that don't qualify, putting AI to work, or any B2B marketing question where senior depth and experience are needed. One focused problem, using your company's context.

From $400 / 90 minutes

Scope and price confirmed before you commit.Senior specialist, not an account manager

One-to-one
Your work gets the attention
90 minutes
Focused on one real task
A working output
Built around your context

Sound familiar?

A quarter can stall on one unanswered question. These are the ones we hear most.

Which leads actually count?

Sales and marketing still disagree on what qualified means.

Where does the funnel leak?

Traffic arrives. Conversions don't follow.

Where is AI worth the effort?

Tools are everywhere. The plan behind them isn't.

What are the numbers telling you?

Reports exist. Answers are harder to find.

Each of these fits in one 90-minute working session. Bring the context, leave with work you can use.

Pick your starting point

Who this is for

For marketers who know their business.

These sessions pair your company knowledge with our experience in digital strategy, marketing technology, analytics, attribution and lead-to-pipeline reporting. Our sector experience is a specialty, not a limit on the businesses we help.

You own the plan.

Leadership asks why traffic isn't becoming qualified demand, and the answer lands on you.

You wear too many hats.

Strategy, marketing technology, analytics and pipeline reporting all route through you.

You know your business.

The missing piece is senior depth and experience applied to your context.

AI is on your plate.

You're expected to put it to work, without a clear picture of where it genuinely helps.

A good starting point is one specific question and a page, report or approved example we can work through together.

Choose your starting point

What would help you most this week?

Click the closest match to request it. Your topic is added to the form, and we confirm scope and price before you commit.

Other common starting points

More focused sessions

Not sure which fits?

Request a session and describe the problem. Every session is from $400 · 90 minutes · one-to-one.

Useful work you keep

See what you could leave with.

We agree on the intended output before the session, so you know what you're buying and what you'll have in hand afterwards.

Working output

A keyword list for the buyers you want

ICP keyword shortlist

Terms to pursue
Queries your ideal buyers use while evaluating vendors, with intent and volume notes.
Terms to avoid
High-volume searches that attract the wrong company size, role or buying stage.
Where each term runs
Paid search, an SEO page, or content written to be cited by AI answers.

A prioritized keyword list with a target page or campaign behind each term.

Working output

A mapped workflow with tools and an automation plan

Workflow and automation plan

Workflow map
One recurring task from trigger to approved output, with the human check points marked.
Tools selected
Which approved tool handles each step, and what it costs to run.
Automation plan
What to automate first, what stays manual, and how to test the output.

A documented workflow with tool choices and a build order for automation.

Working output

A tracking review that ties leads to revenue

Tracking and revenue review

Where it breaks
Missing or duplicated conversion events, untagged campaigns, leads that never reach the CRM.
What to fix first
The two or three changes that restore the most usable data.
Tie to revenue
How each lead source maps to SQL, pipeline and closed revenue.

A prioritized fix list and a lead-to-revenue view you can defend to leadership.

These are illustrative examples of the working materials we can build together. Your session starts from your own question and materials, so what you leave with is shaped by what you bring.

The OWN framework

Three letters. One focused session.

One problem

Agreed with you before the call, so the 90 minutes stay on what matters.

Worked on together

Built on screen, using your company's context and materials.

Next steps in hand

You leave with the working materials and know what to do with them.

Ninety minutes, one problem, and the work stays with you.

How it works

Work on it together. Keep what we build.

  1. 01

    Before: agree on the problem

    Tell us the problem, the tools you use and what is getting in the way. We agree on the focus, intended output and materials to bring, and confirm scope, price and any pre-call preparation.

  2. 02

    During: work through it together

    Bring a laptop and an approved example. We work on screen, test the output and identify what needs human judgment.

  3. 03

    After: put the work to use

    Leave with the working materials and clear next steps. Validate facts and get internal approval before publishing or changing live accounts.

The output depends on the task and materials. A focused session is not a full audit or an ongoing managed program.

Your stack

The tools you already have are the ones we work in.

Marketing automation

HubSpot, Marketo, Account Engagement

CRM

Salesforce, HubSpot, Dynamics 365, Epicor

AI assistants

Claude, Copilot, ChatGPT, Clay

Tracking & integration

Tag Manager, Zapier, webhooks

Paid media

Google Ads, LinkedIn, 6sense, AI advertising

SEO & AI visibility

Semrush, Ahrefs, Screaming Frog

Website & analytics

WordPress, GA4, Search Console

Reporting

Looker Studio, Databox, Power BI

Sales

Apollo, ZoomInfo, Sales Hub, AI agents for better connection rates

The session happens in your stack, so the work fits how your team already operates.

Examples, not requirements. We confirm tool and access needs before the session.

The experience behind the session

Built from two decades inside B2B marketing.

Algorithm’s approach was shaped by founder Amanda Biddlestone’s years inside B2B marketing: from an SEO specialist role after her first digital marketing class in 2008, to building Fleetmatics’ digital marketing function for a 500-person sales team. That work earned Marketer of the Year and continued through the company’s IPO and $2.4B acquisition by Verizon. She later built demand generation at Trimble Transportation and became Director of Marketing.

Those experiences shaped the processes Algorithm has refined since its founding in 2018: understand the buyer’s problem, trace marketing from lead to revenue, and use evidence to decide what to improve. Working inside marketing teams also taught us that recommendations must fit the people, data and tools available.

That experience shapes the process behind every session—with transparent scope, shared judgment and an output your team can put to use. AI is one tool in that process, not the starting point for every answer.

Meet Algorithm
Blue-collar service technicians with a replacement machine part at heavy production machinery in an industrial repair facility

“The traffic has been strong on the new site, and all our team has noticed more inbound email, form, and phone call activity, much of it equating to real opportunities.”

Enprotech · Manufacturing · Verified Clutch review · Client results

Describes an ongoing client engagement, not a 90-minute session.

What you get

Everything included, priced before you commit.

The 90-minute working session

One-to-one, on screen, focused on the problem we agreed on.

The working materials

Built together in your stack, and yours to keep.

The agreed preparation

Pre-call review of your page, report or approved example, confirmed in the scope.

Clear next steps

What to do with the work, and what still needs human judgment.

You'll need a laptop, one specific question, and a public link or sanitized example we can work from.

Before you request a session

Do I need technical skills?

No coding is required. Bring your marketing judgment and one specific problem. We confirm any tool or access requirements before the session and work through the task together.

Is this only for industrial companies?

No. These sessions are for B2B marketers. We bring deep experience in technology and SaaS, manufacturing, transportation, supply chain and robotics, and review requests from other B2B industries.

What does starting at $400 mean?

One-to-one, 90-minute sessions start at $400. We review your request and confirm the scope and total price before you commit. Software subscriptions and larger implementation work are separate.

When is my session scheduled?

After we agree on scope and price, we ask you to complete payment and any access requests. Once those are in place, we confirm a scheduled date that works for you.

Which tools or account access will I need?

Tell us which tools you already use. Depending on the focus, we may ask for a public page, a sanitized report or an approved example. We confirm account and subscription requirements before the session; AI tools are only needed when relevant to the task.

What happens before the call?

We review your request, agree on one focused problem and identify the materials needed. Any pre-call analysis, preparation and its inclusion in the price are confirmed with the scope before you commit.

What will I receive?

The agreed working materials and clear next steps. Depending on the focus, that may be a page revision, qualification worksheet, reporting structure, research brief or reusable workflow. We confirm the intended output in advance.

Can I bring client or company data?

Use public materials or sanitized examples for the initial request. Do not submit passwords, customer records or confidential files through the form. Before working with company data, confirm your employer's approved AI tools and data policy.

Will one session fix our tracking or build an entire system?

No. We keep the session focused on one task and a usable working output. Account configuration, CRM integration, full audits and production automation may need a separate scope. Revenue, rankings and time savings are not guaranteed.

Is this a course or a recording?

No. It is a live, one-to-one working session on your task, using your company's context and materials. You take part in the work rather than watch it.

Will the session turn into a sales pitch?

No. The 90 minutes are spent on the problem we agreed on. Scope and price are confirmed before you commit, and if a session is not the right next step, we say so.

Can I bring a colleague?

The format is one-to-one so the work stays focused on your question. If a working session for your team would be more useful, mention it in your request and we will confirm whether that fits the scope.

Start with one problem

Make progress on the task
you keep putting off.

Tell us what you need to work through. We review your request and reach out to confirm fit, scope and pricing before arranging your one-to-one session.

From $400

90 minutes · One-to-one

Includes the agreed working materials and next steps. Software subscriptions and larger implementation work are separate.

Public links or sanitized examples only. Keep confidential company and customer data out of the request form.

Free group session · Join the waitlist

Build a business agent
that knows your company.

See how company knowledge can turn a generic AI draft into a more useful starting point. We’ll work through a fictional B2B company together, from its knowledge base to a first draft and the checks it still needs.

For B2B marketers exploring a practical place to start with AI. The next date has not been set. Joining the waitlist is an expression of interest, not a confirmed seat.

What we’ll work through

  • Give it useful company knowledge

    Organize the audience, offer, brand voice and approved facts the agent needs.

  • Build and test a first draft

    Use that context for a marketing task, then review what the agent gets right and misses.

  • Keep quality in your hands

    Check accuracy, protect company information and decide what needs human approval.

The group session uses a shared example. For focused work on your own systems and goals, request a one-to-one session above.

The framework

Seven steps. Your team is probably on one.

The free session walks through the foundation of each step using a fictional B2B company, so you can see how a business agent goes from generic output to a useful first draft your team still reviews.

  1. Choose one recurring task worth handing off, such as campaign briefs, ad copy variations or sales follow-up emails.

Get the foundation of all seven and your agent's first drafts start from your company's knowledge instead of a blank prompt.

Why is it free?

One-to-one working sessions start at $400. The group session is free because it's a new format, and we want to see what actually helps B2B marketing teams before deciding whether to run it regularly. So the first sessions are free.

No payment details

No subscription

Two minutes of honest feedback

All we ask is that you tell us what you thought at the end. Honest, including the parts that didn't work.

From $400 / 90 min