Supply Chain & Logistics Tech
What we run here
We put TMS, WMS, and 3PL platforms in front of operations leaders and procurement — on Google and in AI answers, timed to capacity-buying seasons.
AI search optimizationPaid SearchPaid Social
When your buyers ask AI for vendors, will they find you?
Get found where your buyers look, from search to paid social to AI assistants.
Algorithm Digital Marketing is a B2B demand generation company. We run paid search, paid social, AI search visibility, and ABM for companies in supply chain and logistics tech, robotics and automation, manufacturing, industrial SaaS, fleet and transportation, and commercial interiors, measured by qualified pipeline.
Explore the Search Demand Program
One program for SEO, AI search and paid search
Check what your paid search returns
Paid Search Investment Review · fixed fee
15 years
in in-house B2B marketing
4.8/5
Clutch rating from verified client reviews
20 years
of B2B digital marketing experience
WBE
woman-owned business
Geotab Heavy Truck Segment
1,500+ qualified leads added to the pipeline by year 3
Read the Geotab case study →Client reviews on Clutch
When buyers research this way, is your company in the answer?
When a buyer starts researching vendors, the path often looks like this: they ask AI tools like ChatGPT, Perplexity, or Copilot, ask follow-up questions until they have a short list, then check each vendor on Google and on the vendor's own website. They build a recommendation for their buying committee and contact vendors for the details they still need. Most of the research happens before the first conversation with sales.
If your buyers research this way and your company doesn't show up in those AI answers, you may not be on the short list the technical evaluator or operations lead brings to the committee. Your sales team may never hear that a deal was in play.
- 01
Ask AI
Consulting AI tools for technical definitions and the vendor landscape.
- 02
Refine
Follow-up questions narrow the requirements and capabilities that matter.
- 03
Short list
A handful of vendors make the list. Everyone else is out before sales knows.
- 04
Validate
Checking Google and each vendor's website to verify the claims.
- 05
Recommend
The evaluator builds a recommendation for the buying committee.
- 06
Talk to sales
The first sales conversation happens, long after the decision was framed.
What we run for B2B marketing teams
Three service lines, each measured against the pipeline goals we set with you.
Paid Search
Google and Microsoft search campaigns built around buyer intent, including ads in Google AI Overviews and Microsoft Copilot, plus display, video, retargeting, and 6sense account-based advertising. Your budget goes to the searches that produce pipeline, not just clicks.
Explore Paid Search →AI search optimization for B2B companies
Technical SEO plus AEO and GEO, so buyers find your company when they search Google and when they ask AI tools for vendor recommendations — before they ever talk to sales.
Explore AI search optimization →Paid Social Advertising
Managed campaigns on LinkedIn and the platforms your buyers actually use, keeping your company visible to the whole committee through months of quiet research.
Explore Paid Social Advertising →
Need your tracking cleaned up first? We run GA4, Google Tag Manager, and attribution audits as fixed-scope projects.
How an engagement works
You get 20 years of knowing what works in B2B, built into a process our senior team runs every month.
- Step 01
We set the goals together
We start with your pipeline targets, your buyers, and your budget. Every program is measured against goals we agree on before work starts. - Step 02
We build the strategy
Our experienced B2B experts set the strategy for every engagement, drawing on two decades in supply chain, logistics, industrial software, manufacturing, and robotics. - Step 03
We execute and optimize
Our senior team runs the programs alongside your marketing leader, with ongoing analysis and monthly optimization. - Step 04
We report on what matters
Progress is reported against the goals we set together, so you can see how visibility, qualified demand, and pipeline are trending.
Reviewed by our clients. Verified by Clutch.
Clutch is an independent B2B ratings platform. Every review is collected and verified by Clutch.
4.8average across verified Clutch reviews
Read every review in full on our Clutch profile.
Two ways to work with us
An ongoing program, or a fixed-scope project with a defined deliverable. Prices are on each page.
Ongoing programs
Marketing Partnership
A senior specialist team running ongoing programs alongside your marketing leader. Choose the service lines you need, each at a fixed monthly price based on how much activity your program requires.
- Paid Search & ABM
- Paid Social
- AI search optimization
Fixed scope
Focused Engagements
Fixed-scope projects with a defined deliverable. A good place to start if you want an outside read on your programs before committing to a retainer.
- Search Visibility Audit
- Paid Search Investment Review
- Tracking & Attribution Audit
- Target Account List
- LinkedIn Ads Account Review
Who we're built for
We work best with B2B companies in supply chain, logistics, robotics, manufacturing, industrial SaaS and AI, fleet and transportation, and commercial interior and building products, in the $50M–$500M annual revenue range, with a marketing leader in place who wants senior specialists in search, visibility, and paid programs — depth that is hard to keep in-house.
The services are paid search, paid social advertising, SEO and AI search visibility, and ABM advertising — run by senior specialists, not a generalist agency.
An industrial warehouse floor with racking and material handling equipmentRobotics & Automation
What we run here
We reach the technical evaluators comparing payload, spec, and integration, with named-account advertising and search visibility that holds through long evaluations.
Paid SearchAI search optimizationPaid Social
Manufacturing Technology
What we run here
We show up in the short research windows between the quiet stretches, when capital-equipment buyers and their committees are actually looking.
Paid SearchPaid Social
Industrial Technology
What we run here
We run search, visibility, and named-account programs built for committee-driven deals that take shape months before sales hears about them.
Paid SearchAI search optimizationPaid Social
Industrial SaaS & AI
What we run here
We make industrial software findable where buyers judge integrations, uptime, and support — in AI answers and review results — and target the accounts that fit.
AI search optimizationPaid SearchPaid Social
Commercial Interior & Building Products
What we run here
We put finish suppliers, contract furniture dealers, and interior contractors in front of the architects and designers who specify — and the facilities leaders who approve — in search, AI answers, and named-account programs.
Paid SearchAI search optimizationPaid Social
Your competitors may already be in the AI answer. Find out where you stand.
The benchmark report compares how your company shows up on Google and in AI answers against others in your industry.
Questions B2B marketing leaders ask us
What does a B2B demand generation company do?
A B2B demand generation company builds and runs the programs that put your company in front of buyers while they research, then turns that attention into qualified sales conversations. For us that means paid search, paid social, AI search visibility, and account-based marketing, run by senior specialists alongside your in-house marketing leader.
Which channels do you run?
We run three service lines: paid search on Google and Microsoft Ads, paid social advertising on LinkedIn, and SEO and AI search visibility across Google and AI assistants such as ChatGPT, Perplexity, Gemini, and Copilot. Account-based programs run inside paid search, using tools like Google and 6sense to reach named accounts. You choose the service lines your program needs.
How do engagements start?
Most clients start in one of two ways. A Focused Engagement is a fixed-price project with a defined deliverable, such as a Paid Search Investment Review or a Target Account List. A Marketing Partnership is an ongoing program priced per service line at a fixed monthly rate. Either can begin with a short strategy call.
How do you measure results?
We measure against qualified pipeline, the goals we set with you at the start. Early on we report on leading indicators such as search visibility, traffic quality, and conversions. As deals progress, we tie campaigns to opportunities in your CRM, which is why tracking and attribution are checked before programs scale.
Talk to a specialist about your pipeline
A short call to walk through your goals, your current programs, and where search and AI visibility fit.