When your buyers ask AI for vendors, will they find you?
Industrial B2B Demand Generation
Paid search, AI search visibility, ABM, and paid social for supply chain, logistics, robotics, manufacturing, and industrial SaaS companies. Twenty years of knowing what works, run by a senior team alongside your marketing leader.
Based on your requirements and existing systems, here is a short list:
Illustration. Vendor names are fictional.
Client reviews on Clutch
When buyers research this way, is your company in the answer?
When a buyer starts researching vendors, the path often looks like this: they ask AI tools like ChatGPT, Perplexity, or Copilot, ask follow-up questions until they have a short list, then check each vendor on Google and on the vendor's own website. They build a recommendation for their buying committee and contact vendors for the details they still need. Most of the research happens before the first conversation with sales.
If your buyers research this way and your company doesn't show up in those AI answers, you may not be on the short list the technical evaluator or operations lead brings to the committee. Your sales team may never hear that a deal was in play.
- 01Ask AI
- 02Refine
- 03Short list
- 04Check on Google and websites
- 05Committee recommendation
- 06First sales conversation
What we run for industrial marketing teams
Paid Search
Google and Microsoft search campaigns built around buyer intent, including ads in Google AI Overviews and Microsoft Copilot. Budget goes to the searches that produce pipeline.
Learn more →SEO & AI Search Visibility
Technical SEO plus AEO and GEO, so your company shows up when buyers search Google and when they ask AI tools for vendor recommendations.
Learn more →ABM
Account-based programs on 6sense aimed at your named target accounts, reaching the buying committee before formal vendor selection starts.
Learn more →Paid Social
LinkedIn programs that put your expertise in front of the roles that sign off on the purchase.
Learn more →Web Management
Ongoing updates to your existing site, so new pages, landing pages, and tracking keep pace with your campaigns.
Learn more →
Need your tracking cleaned up first? We run GA4, Google Tag Manager, and attribution audits as fixed-scope projects.
How an engagement works
- Step 01
We set the goals together
We start with your pipeline targets, your buyers, and your budget. Every program is measured against goals we agree on before work starts. - Step 02
We build the strategy
Our founder, Amanda Biddlestone, sets the strategy for every engagement, drawing on two decades in supply chain, logistics, industrial software, manufacturing, and robotics. - Step 03
We execute and optimize
Our senior team runs the programs alongside your marketing leader, with ongoing analysis and monthly optimization. No junior handoffs. - Step 04
We report on what matters
Progress is reported in Pulse Analytics against the goals we set together, so you can see how pipeline is trending.
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Two ways to work with us
Marketing Partnership
An embedded senior team running ongoing programs alongside your marketing leader. Choose the service lines you need, each at a fixed monthly price based on how much activity your program requires.
Explore Marketing PartnershipsFocused Engagements
Fixed-scope projects with a defined deliverable. A good place to start if you want an outside read on your programs before committing to a retainer.
- Search Visibility Audit
- Paid Search Investment Review
- LinkedIn Ads Account Review
- Website Readiness Review
- Tracking & Attribution Audit
- Target Account List
Who we're built for
| Vertical | What we know about your buyers |
|---|---|
| Supply Chain & Logistics Tech | Operations-driven buyers who expect fluency in TMS, WMS, 3PL, and 4PL. Calendars run on peak season. |
| Robotics & Automation | Technical evaluators, integrators, and procurement. Small buying committees in narrow roles. |
| Manufacturing Technology | Plant and operations leaders. Timing follows capex cycles. |
| Industrial Technology | Technical products, long sales cycles, metrics-driven leadership. |
| Industrial SaaS & AI | Buyers who evaluate on uptime, throughput, and integration with existing systems. |
Your competitors may already be in the AI answer. Find out where you stand.
The benchmark report compares how your company shows up on Google and in AI answers against others in your industry.
Questions industrial marketing leaders ask us
What is AI search visibility?
AI search visibility is how often your company appears when buyers ask AI tools like ChatGPT, Perplexity, or Copilot for recommendations in your category. We improve it with AEO and GEO, which structure your content so AI tools can find, trust, and cite it, alongside traditional SEO.
What's the difference between SEO, AEO, and GEO?
SEO earns rankings in Google results. AEO, answer engine optimization, formats content so AI tools and featured snippets can lift direct answers from it. GEO, generative engine optimization, builds the authority signals that lead AI tools to cite your company. Industrial buyers now use all three paths, so we run them together.
Do you only work with industrial companies?
Yes. We work with supply chain, logistics, robotics, manufacturing, and industrial SaaS companies, typically $50M–$500M in annual revenue. Our process is built for technical products, long sales cycles, and buying committees of technical evaluators, operators, and procurement.
Do we need an in-house marketing leader?
Yes. We work alongside a Director-level or higher marketing leader who owns the strategy internally. Your leader makes the decisions. We bring specialist depth in search, visibility, and paid programs, and we run them.
How long before paid search shows results?
Paid search produces traffic and conversion data within the first few weeks. Industrial sales cycles are long, so pipeline impact takes longer to show. We report on early indicators first and on qualified pipeline as deals progress.
How is pricing structured?
Marketing Partnerships are priced by service line at a fixed monthly rate, based on how much activity your program needs. Focused Engagements are fixed-price projects. Every proposal states what's included, what isn't, and what you'll need to provide.