About ADM
Built by a marketer who spent 15 years inside industrial B2B marketing departments
Why we exist
Our founder spent 15 years working inside marketing departments, starting in digital marketing execution and growing into strategy. That vantage point showed where outside agencies kept falling short.
Generalized agencies are built around plays that work across many industries. When a company sells into industrial and supply chain buyers, those plays run into complexity the agency has never had to handle: systems that don't talk to each other, sales cycles measured in quarters, messaging that has to earn credibility with technical evaluators, and targeting where a few hundred accounts matter more than broad reach.
Algorithm Digital Marketing was built to fill those gaps. The results, including Fleetmatics through its $2.4B acquisition by Verizon, came while working in-house — the same years that built and honed the strategy we bring to clients today.
Today we bring that approach to industrial and supply chain technology companies, as a woman-owned business (WBE). Clients work directly with a small senior team, leveraging the Algorithm Digital Marketing process for driving results.
How we work
Transparency
You see what we see: the account data, the reasoning behind each decision, and where the numbers are weak. No curated dashboards that hide the parts that need work.
Partnership and engagement
We work inside your marketing function, alongside your team, the way an in-house director would. Your context shapes the plan because we ask for it.
Alignment on outcomes
Before any work starts, we agree on what the program is meant to produce and how it will be measured. That agreement guides every decision after it.
Consistent work toward growth
Pipeline in industrial B2B is built through steady, compounding work across search, targeting, and messaging. We keep showing up on it, month after month.
Amanda Biddlestone, Founder
Amanda has spent 20 years in B2B digital marketing, with deep experience in supply chain, logistics, industrial software, manufacturing, and robotics. Her background includes Fleetmatics through its $2.4B acquisition by Verizon.
She built Algorithm Digital Marketing to be the agency she wanted to hire when she was on the client side: senior people who know the space, working directly with clients, holding themselves to outcomes the business actually cares about.
Algorithm Digital Marketing is a woman-owned business (WBE). Clients work directly with a small senior team, leveraging the Algorithm Digital Marketing process for driving results.