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Marketing Partnership

Paid search and ABM, paid social advertising, and AI search visibility programs, run by senior specialists and measured against goals we set with your marketing leader. You choose the service lines you need. Each one runs at a fixed monthly price based on how much activity your program requires.

Book a strategy callSee service lines and pricing

Who it's for

Built for companies that need senior specialists in these channels

Marketing Partnerships work best for supply chain, logistics, robotics, manufacturing, and industrial SaaS companies in the $50M–$500M range. Your leader owns the strategy and the decisions. We bring senior-level depth in the channels where your buyers research vendors, and we run the programs.

Every partnership requires:

  • A Director-level or higher marketing leader who makes decisions on the program
  • Conversion tracking in place, or a Tracking & Attribution Audit first
  • Read-only access to downstream reporting, with someone on your team who owns it
  • A funded media budget large enough to learn from

How we work with your team

We run your programs toward the goals we set together and handle the day-to-day work independently. Your team hears from us when we need a decision, an approval, or access, and through regular updates and reporting in between.

Decisions and approvals

We bring them to your marketing leader with a recommendation, so your time goes to choosing, not briefing.

Updates

Written updates on what changed and why.

Reporting

Results tracked against your goals, with visibility into qualified demand and pipeline where your data supports it.

Reviews

A monthly results review and quarterly planning.

What every partnership includes

Strategy grounded in 20 years of B2B experience.

Every program follows ADM's documented methodology, with senior strategic review each quarter.

A senior specialist owns every program.

Documented processes and AI-assisted production handle routine work, so senior time goes to decisions.

Goals set together.

Every program is measured against goals we agree on before work starts: the efficiency and leading indicators we control, plus pipeline wherever your CRM data supports it.

Clear reporting by service line.

You see how results are trending against those goals, including pipeline where your data supports it.

A monthly results review.

What the data shows, what we changed, and what's next.

Quarterly planning.

A look at performance across service lines and the priorities for the next quarter.

Service lines

Choose the service lines you need

Each service line comes in three tiers, set by how much activity your program needs each month. Prices shown are the starting point for the Maintain tier. Your proposal sets the exact price based on your tiers and, for Paid Search, your monthly media spend.

Paid Search & ABM

from $4,000/month

Google and Microsoft search campaigns built around buyer intent, including ads in Google AI Overviews and Microsoft Copilot, plus account-based advertising on 6sense against the segments your team builds and maintains.

Requirements: For 6sense programs: a named owner on your team who builds and maintains segments, and an active 6sense license.

Tier
Maintain
What's included each month
Optimization of existing campaigns, budget and bid management, search term and negative keyword management, up to 4 routine change requests, monthly reporting
Tier
Active
What's included each month
Everything in Maintain, plus up to 2 new campaign launches or restructures
Tier
Scale
What's included each month
Everything in Active, plus up to 4 launches, multi-product or multi-region accounts, campaigns by buying stage across your 6sense segments, and an ongoing testing program

Not included: Landing page builds, CRM or attribution changes. 6sense segment building, CRM integration, and sales alert configuration are handled by your team.

Learn more and request a proposal

SEO & AI Search

Limited availability

from $5,000/month

Technical SEO plus AEO and GEO, built from your in-house expertise, so your company shows up when buyers search Google and when they ask AI tools for vendor recommendations. Each month we interview your subject-matter expert and turn that knowledge into answer-ready pages.

Requirements: A subject-matter expert available for one 60-minute interview a month, and one approver who reviews drafts within 5 business days. Pages not approved in the window move to the next month.

Tier
Maintain
What's included each month
Technical monitoring, 1 expert interview, 2 answer-ready pages, AI answer tracking for your priority searches, monthly reporting
Tier
Active
What's included each month
Everything in Maintain, plus 4 answer-ready pages, monthly expansion of AI search targets, and FAQ and schema markup
Tier
Scale
What's included each month
Everything in Active, plus 8 answer-ready pages, coverage across multiple product lines, competitor citation tracking, and a quarterly technical audit

Not included: Pages are delivered publish-ready for your team. Blog volume programs and thought leadership writing are not included.

Learn more and request a proposal

Paid Social

from $4,000/month

LinkedIn advertising aimed at the job titles, companies, and buying committees on your target list. Ad creative is refreshed on a set schedule, so buyers who see your ads for months aren't looking at the same ad the whole time.

Requirements: Admin access to your LinkedIn Campaign Manager account and Insight Tag installed on your site. A minimum of $5,000/month in LinkedIn media spend. Below that, the platform doesn't collect enough data to optimize B2B campaigns. Current brand assets (logo files, fonts, colors, approved product imagery) and one approver who reviews creative within 5 business days.

Tier
Maintain
What's included each month
Management of up to 4 live campaigns on LinkedIn, audience, bid, and budget management, 1 creative refresh per quarter, monthly reporting
Tier
Active
What's included each month
Everything in Maintain, plus campaigns beyond 4 live, up to 2 new campaign launches per quarter, 2 creative refreshes per quarter, and one additional platform for retargeting
Tier
Scale
What's included each month
Everything in Active, plus multi-product or multi-region accounts, up to 4 new campaign launches per quarter, a monthly creative refresh, and an ongoing creative testing program

Not included: Video production, new brand creative or photography, landing page builds, organic social posting, and community management.

Learn more and request a proposal

How it works

How a partnership works

  1. Step 01

    Strategy call

    We talk through your goals, your current programs, and which service lines fit.
  2. Step 02

    Proposal

    A written proposal with your service lines, tiers, monthly price, what's included, what isn't, and what we need from your team.
  3. Step 03

    Onboarding

    A structured first month: access, tracking checks, confirmation of requirements, baseline reporting, and the goals every program will be measured against.
  4. Step 04

    Ongoing programs

    Your program runs on our methodology, with a monthly results review and quarterly planning.

How partnership pricing works

Partnerships start at $4,000/month across your service lines. Each service line has three tiers, Maintain, Active, and Scale, set by how much activity your program needs. Each tier is a flat monthly fee. Ad spend and platform licenses, including 6sense, are paid directly by you and are not part of the monthly price.

Each quarter we compare the work your program needed against your tier. If you've been consistently above it, we'll recommend moving up. If you've been below it, we'll recommend moving down. Tier changes take effect with 30 days' notice from either side. Work outside your tier, like a one-time launch, is quoted before it starts.

Starting with a Focused Engagement

Want to start smaller?

Every Focused Engagement credits toward a Marketing Partnership signed within 30 days of delivery. Many clients start with a Search Visibility Audit or a Paid Search Investment Review.
See Focused Engagements

FAQ

Questions about Marketing Partnerships

What does a typical partnership cost?

Partnerships start at $4,000/month. Your price is set by the service lines and tiers you choose and, for Paid Search, your monthly media spend. Ad spend and platform licenses are billed separately.

Is ad spend included?

No. Ad spend and platform licenses, including 6sense, are paid directly by you.

Do we need an in-house marketing leader?

Yes. Every partnership requires a Director-level or higher marketing leader who owns the strategy and makes decisions on the program.

Who works on our account?

A senior specialist owns each program and works from ADM's documented methodology, with senior strategic review every quarter.

What's the contract term?

A 6-month initial term, then month to month with 30 days' notice. Tier changes take effect with 30 days' notice from either side.

Do you do analytics and attribution work?

We audit and document it through the Tracking & Attribution Audit. Implementation goes to your team or an analytics partner we can introduce. During a partnership, we use your downstream reporting to optimize programs. We don't build or maintain your CRM or attribution.

Do you build our 6sense segments?

No. Your team owns segments and audience data. We run the advertising against them and recommend changes when the data suggests them.

Do you write our content?

For AI search optimization, we turn monthly interviews with your in-house expert into answer-ready pages. We don't run blog volume or thought leadership programs.

What happens in the first month?

We set up access, check tracking, confirm requirements, build baseline reporting, and agree on the goals each program will be measured against.

Talk to a specialist about your pipeline

A short call to walk through your goals and which service lines fit your program.
Book a strategy call