Marketing Partnership

Paid search, AI search visibility, ABM, and paid social programs, managed by senior specialists and measured against goals we set with your marketing leader. You choose the service lines you need. Each one runs at a fixed monthly price based on how much activity your program requires.

Book a strategy call See service lines and pricing

Who it's for

Built for companies that need senior specialists in these channels

Marketing Partnerships work best for supply chain, logistics, robotics, manufacturing, and industrial SaaS companies in the $50M–$500M range, with a Director-level or higher marketing leader in place. Your leader owns the strategy and the decisions. What is hard to keep in-house is senior-level depth in paid search, AI search visibility, ABM, and paid social — each specialty demands years of focused work. We bring that depth in the channels where your buyers research vendors, and we run the programs.

How we work with your team

We use our experience to run your programs toward the goals we set together, and we handle the day-to-day work independently. Your team hears from us when we need a decision, an approval, or access, and through regular updates and reporting in between.

Decisions and approvals

We bring them to your marketing leader with a recommendation, so your time goes to choosing, not briefing.

Updates

Written updates on what changed and why.

Reporting

Results tracked in Pulse Analytics against your goals.

Reviews

A monthly results review and quarterly planning.

What every partnership includes

Strategy from 20 years of industrial B2B experience.

Our lead strategist sets the direction for every program and reviews it every quarter.

A senior team on execution.

The people who plan your programs are the people who run them. No junior handoffs.

Goals set together.

Every program is measured against pipeline goals we agree on before work starts.

Reporting in Pulse Analytics.

You see how results are trending against those goals, by service line.

A monthly results review.

What the data shows, what we changed, and what's next.

Quarterly planning.

A look at performance across service lines and the priorities for the next quarter.

Service lines

Choose the service lines you need

Each service line comes in three tiers. The tier is set by how much activity your program needs each month: how many campaigns you launch, how many pages you optimize, how many audiences you run. Prices shown are the starting point for the Maintain tier. Your proposal sets the exact price based on the tiers you need and the complexity of your account.

Paid Search

from $4,000/month

Google and Microsoft search campaigns built around buyer intent, including ads in Google AI Overviews and Microsoft Copilot.

Tier	What's included each month
Maintain	Optimization of existing campaigns, budget and bid management, search term and negative keyword management, routine change requests, monthly reporting
Active	Everything in Maintain, plus up to 2 new campaign launches or restructures
Scale	Everything in Active, plus up to 4 launches, multi-product or multi-region accounts, and an ongoing testing program

SEO & AI Search Visibility

from $5,000/month

Technical SEO plus AEO and GEO, so your company shows up when buyers search Google and when they ask AI tools for vendor recommendations.

Tier	What's included each month
Maintain	Technical monitoring, 2 page optimizations, AI answer tracking for your priority searches, monthly reporting
Active	Everything in Maintain, plus 4 page optimizations, monthly expansion of AI search targets, FAQ and schema implementation
Scale	Everything in Active, plus 8 page optimizations, coverage across multiple product lines, competitor citation tracking, and a quarterly technical audit

ABM (6sense)

from $6,000/month

Account-based programs on 6sense aimed at your named target accounts, reaching the buying committee before formal vendor selection starts.

Tier	What's included each month
Maintain	Management of existing segments and ad campaigns, intent keyword upkeep, monthly account engagement reporting
Active	Everything in Maintain, plus up to 2 new segment or campaign launches and sales alert setup
Scale	Everything in Active, plus programs by buying stage, segments by product or region, and a quarterly target list refresh

Paid Social

from $3,000/month

LinkedIn programs that put your expertise in front of the roles that sign off on the purchase.

Tier	What's included each month
Maintain	Management of up to 3 active campaigns, audience and bid optimization, monthly reporting
Active	Up to 5 active campaigns, plus 1 new campaign launch
Scale	Up to 8 active campaigns, plus 2 new launches and an ongoing creative and audience testing program

Web Management add-on

from $1,500/month

Ongoing updates to your existing site, so pages, landing pages, and tracking keep pace with your campaigns. Available to Marketing Partnership clients.

Tier	What's included each month
Maintain	CMS and plugin updates, backups, monthly site QA, small content edits
Active	Everything in Maintain, plus up to 2 new pages built on existing templates
Scale	Everything in Active, plus new page sections or templates within your current design

Partnerships start at $5,000 per month across your service lines. Ad spend and platform licenses, including 6sense, are paid directly by you and are not part of the monthly price.

How it works

How a partnership works

Step 01
Strategy call
We talk through your goals, your current programs, and which service lines fit.
Step 02
Proposal
You get a written proposal with your service lines, tiers, monthly price, what's included, what isn't, and what we'll need from your team.
Step 03
Retainer Onboarding
A structured first month: access, tracking checks, baseline reporting, and the goals every program will be measured against.
Step 04
Ongoing programs
Your senior team runs the work, with a monthly results review and quarterly planning.

When your needs change

Programs change as your company does. Each quarter we compare the work your program needed against your tier. If you've been consistently above it, we'll recommend moving up. If you've been below it, we'll recommend moving down. Tier changes take effect with 30 days' notice from either side.

Work outside your tier, like a one-time launch, is quoted before it starts. You'll always know the cost before we begin.

Starting with a Focused Engagement

Want to start smaller?

Every Focused Engagement credits toward a Marketing Partnership signed within 30 days of delivery. Many clients start with a Search Visibility Audit or a Paid Search Investment Review, then build the partnership around what it finds.

See Focused Engagements

FAQ

Questions about Marketing Partnerships

What does a typical partnership cost?

Partnerships start at $5,000 per month. Most clients run two or three service lines, and the monthly price depends on the tier each one needs. Each service line has a published starting price, and your proposal shows the exact price before anything starts.

Is ad spend included?

No. Ad spend goes directly from you to Google, Microsoft, LinkedIn, or 6sense. Our monthly price covers the work of planning, running, and reporting on your programs.

Do we need an in-house marketing leader?

Yes. We work alongside a Director-level or higher marketing leader who owns the strategy internally and makes the decisions.

Who works on our account?

A senior team that plans and runs your programs, with our lead strategist setting the direction. There are no junior account managers between you and the work.

What's the contract term?

[TERM — to confirm]. Tiers can change with 30 days' notice from either side.

Do you do analytics and attribution work?

We audit and set up GA4 and Google Tag Manager as a Focused Engagement. Ongoing attribution modeling goes to your team or an analytics partner we can introduce.

What happens in the first month?

Retainer Onboarding covers access, tracking checks, baseline reporting, and agreeing on the goals each program will be measured against.

Talk to a specialist about your pipeline

A short call to walk through your goals and which service lines fit your program.

Book a strategy call