Service
Paid Social for B2B Companies
LinkedIn advertising aimed at the job titles, companies, and buying committees on your target list. Ad creative is refreshed on a set schedule, so buyers who see your ads for months aren't looking at the same ad the whole time.
From $4,000/month
Flat monthly fee. Ad spend billed directly to your ad accounts.
What we run
We build and manage LinkedIn campaigns against the accounts and roles your team is trying to reach. That covers targeting by company list, job title, function, and seniority; budget and bid management; and creative refreshed on a schedule set by your tier. Every month you get a report on reach and engagement inside your target accounts, plus the leads and pipeline the campaigns produced.
Tiers
Your tier is set by how many campaigns are live, how often new ones launch, and how often creative is refreshed. Your fee stays the same whether your ad spend goes up or down.
| Tier | What's included each month |
|---|---|
| Maintain | Management of up to 4 live campaigns on LinkedIn, audience, bid, and budget management, 1 creative refresh per quarter, monthly reporting |
| Active | Everything in Maintain, plus campaigns beyond 4 live, up to 2 new campaign launches per quarter, 2 creative refreshes per quarter, and one additional platform for retargeting |
| Scale | Everything in Active, plus multi-product or multi-region accounts, up to 4 new campaign launches per quarter, a monthly creative refresh, and an ongoing creative testing program |
- Tier
- Maintain
- What's included each month
- Management of up to 4 live campaigns on LinkedIn, audience, bid, and budget management, 1 creative refresh per quarter, monthly reporting
- Tier
- Active
- What's included each month
- Everything in Maintain, plus campaigns beyond 4 live, up to 2 new campaign launches per quarter, 2 creative refreshes per quarter, and one additional platform for retargeting
- Tier
- Scale
- What's included each month
- Everything in Active, plus multi-product or multi-region accounts, up to 4 new campaign launches per quarter, a monthly creative refresh, and an ongoing creative testing program
Your fifth live campaign or a second launch in the same quarter moves the program into Active.
What a creative refresh includes
One ad concept with up to 3 headline and copy variations, delivered in every size the platform requires, built from your existing brand assets.
Refreshes keep the ads in front of your buyers current. Work that needs new photography, video, or a new brand direction is quoted separately before it starts.
What we need from your team
- Admin access to your LinkedIn Campaign Manager account and Insight Tag installed on your site.
- A minimum of $5,000/month in LinkedIn media spend. Below that, the platform doesn't collect enough data to optimize B2B campaigns.
- Current brand assets (logo files, fonts, colors, approved product imagery) and one approver who reviews creative within 5 business days.
Not included: Video production, new brand creative or photography, landing page builds, organic social posting, and community management.
How partnership pricing works
Partnerships start at $4,000/month across your service lines. Each service line has three tiers, Maintain, Active, and Scale, set by how much activity your program needs. Each tier is a flat monthly fee. Ad spend and platform licenses, including 6sense, are paid directly by you and are not part of the monthly price.
Each quarter we compare the work your program needed against your tier. If you've been consistently above it, we'll recommend moving up. If you've been below it, we'll recommend moving down. Tier changes take effect with 30 days' notice from either side. Work outside your tier, like a one-time launch, is quoted before it starts.
Who this is built for
Paid Social fits B2B companies with $50M–$500M in revenue, a Director-level or higher marketing leader, and a defined list of target accounts or buyer roles. If you're running LinkedIn ads now and want a second opinion first, the LinkedIn Ads Account Review is a fixed-price place to start.
Questions about Paid Social
Is ad spend included?
No. Ad spend is billed directly to your own LinkedIn account. Our fee covers strategy, campaign management, creative refreshes, and reporting.
Which platforms do you run?
LinkedIn is the core platform for every tier. Active and Scale add one more platform for retargeting visitors who have already engaged with your ads or your site.
Why is there a minimum ad budget?
LinkedIn needs enough spend to collect performance data and optimize delivery. Below about $5,000 a month, campaigns stay in a learning phase too long to give you useful results, and the management fee outweighs the media.
What counts as a creative refresh?
One ad concept with up to 3 headline and copy variations, delivered in every size the platform requires, built from your existing brand assets.
What happens if we need more campaigns than our tier covers?
We quote added work before it starts. If your program runs above its tier for two review periods in a row, we discuss moving tiers. One busy month doesn't trigger a change.
How is this different from 6sense account-based advertising?
6sense account-based advertising runs ads across the 6sense network against segments your team builds in that platform. Paid Social runs native ads inside LinkedIn's feed. Some clients run both, aimed at the same target account list.
Can we start smaller?
Yes. The LinkedIn Ads Account Review is a fixed-price review of your current account, and its full price credits toward a Marketing Partnership signed within 30 days of delivery.
Get a proposal for your program
Tell us your target accounts, current LinkedIn spend, and how many campaigns you run today. We'll recommend a tier.