Service
B2B PPC management& paid search services
- Senior-run campaigns
- Tracking in your own ad accounts
- Flat monthly fee from $4,000
predictive maintenance software
Adyourbrand.com › predictive-maintenance
Predictive Maintenance Software for CNC Lines | YourBrand
Vibration and spindle-load alerts that feed your CMMS. Quote in one business day.
- Request a Quote
- Integration Guides
- Spec Sheets
- Pricing
Adnorthfieldsystems.com › software
Machine Health Monitoring Software | Northfield
Condition monitoring for discrete manufacturing. Book a demo with our sales team.
Search terms kept out of the auction
- free predictive maintenance softwareNo budget
- maintenance software jobsHiring, not buying
- build my own sensorsNot a buyer
Spend those searches would have taken$412 kept
Illustration. YourBrand is a fictional company and the spend figures are invented. Your campaigns run your own search terms, and every excluded phrase is agreed with you before it goes in.
Lead quality88%of search leads reached sales-qualifiedEnprotech · Manufacturing
Lead cost68%lower cost per qualified lead in six monthsLocus Robotics · Robotics
Pipeline1,500+qualified leads added to the pipelineacross a three-year engagement, filtered to the fleet sizes their sales team could closeGeotab · Fleet
Revenue21×return on ad spend, $21 per ad dollarCJ Dannemiller · Food
Who this is for
- B2B marketing leaders who own the ad budget and answer for qualified pipeline.
- Companies selling products, software, or services that buyers research and compare before choosing a vendor.
- Teams whose buyers are technical evaluators, operations leaders, and executives. They research quietly, compare vendors on specifics, and decide as a committee.
- Companies that have run paid search before and saw traffic without revenue, or are starting now and want it set up correctly the first time.
What you are running into
Spend without a pipeline trail
Your ad platform reports clicks and form fills. Your CRM shows opportunities from sources nobody can name. When leadership asks which campaigns produced pipeline, the answer is a guess.
Keywords that miss how technical buyers search
Broad match on terms like "automation solutions" collects students, job seekers, and competitors. The buyers you want search by spec, standard, and use case, and generic keyword tools rarely surface that language.
Fewer classic clicks to win
Google AI Overviews and Microsoft Copilot answer many queries before anyone clicks a result. Earning a place in those answers takes different campaign structure and landing content than classic search ads.
Long cycles, last-click reporting
Considered B2B purchases can involve several decision makers and run for months. Last-click reporting credits the touchpoint closest to the close, which makes steady campaigns look inconsistent.
Client results
Paid search results from B2B clients
- Lead quality88%of search leads reached sales-qualified or furtherEnprotech case study →
- Lead cost68%lower cost per qualified lead from Google Ads in six monthsLocus Robotics case study →
- Pipeline1,500+qualified leads added to the pipeline across a three-year engagement, filtered to the fleet sizes their sales team could closeGeotab case study →
- Revenue21×return on ad spend — $21 per advertising dollarCJ Dannemiller case study →
Comparing agencies? Read How to Choose a B2B PPC Agency for Industrial Teams for the questions to ask before you sign.
What's included
- Account structure and keyword strategy
- Google AI Overviews and Microsoft Copilot ad placements
- Conversion tracking set up and maintained in your ad accounts
- Monthly reporting on leads, opportunities, and revenue by campaign, using your existing CRM data
- Ongoing optimization, negative keyword management, and reporting
Channels we run
Google & Microsoft Ads
Search campaigns built around buyer intent, including ads in AI Overviews and Copilot.
Display, video & retargeting
On the networks your buyers actually use, to stay in front of them through long cycles.
Reach specific roles at specific companies.
6sense
Intent data puts ads in front of accounts researching your category before they build a shortlist.
How we approach it
- Step 01
Start from buyer language
We build the keyword plan from the terms technical buyers, operations leaders, and procurement actually type — product categories, standards, failure modes — plus the negative keywords that keep job seekers and students out. - Step 02
Structure the account around how you sell
Campaigns mirror your product lines and buying stages. A plant manager researching a retrofit lands on a page about retrofits, with a next step that matches where they are in the decision. - Step 03
Earn the AI answer surfaces
We build campaigns eligible for Google AI Overviews and Microsoft Copilot placements, and pair them with landing content those surfaces can quote accurately. - Step 04
Connect spend to pipeline
In the first weeks we set up and check conversion tracking inside your Google Ads and Microsoft Ads accounts. Reports then match campaigns to the opportunity and revenue fields your CRM already records. CRM, attribution, and landing page changes stay with your team.
Who handles tracking
We handle
- Conversion tracking set up, checked, and maintained in Google Ads and Microsoft Ads
- Conversion actions and values that match what counts as a qualified lead for you
- Monthly reporting on leads, opportunities, and revenue by campaign, from the CRM data you already keep
Your team handles
- CRM changes: new fields, integrations, and lead routing
- Attribution model changes
- Landing page builds
If your CRM or attribution needs work before reporting can be trusted, our Tracking & Attribution Audit maps the gaps first.
Pricing
From $4,000/month, flat monthly fee
Maintain
Optimization of existing campaigns, budget and bid management, search term and negative keyword management, up to 4 routine change requests, monthly reporting
Active
Everything in Maintain, plus up to 2 new campaign launches or restructures
Scale
Everything in Active, plus up to 4 launches, multi-product or multi-region accounts, campaigns by buying stage across your 6sense segments, and an ongoing testing program
Not included: Landing page builds, CRM or attribution changes. 6sense segment building, CRM integration, and sales alert configuration are handled by your team. Compare all service lines
Questions about Paid Search
What does a B2B PPC management agency do?
A B2B PPC management agency plans, builds, and runs your pay-per-click campaigns on Google Ads and Microsoft Ads: keyword strategy, account structure, ad copy, landing page guidance, bidding, negative keywords, and conversion tracking in the ad accounts. We report on qualified pipeline and revenue by campaign, not only clicks.
What's included in your B2B PPC services?
Account structure and keyword strategy, Google AI Overviews and Microsoft Copilot ad placements, display and retargeting, 6sense account-based advertising, conversion tracking in your ad accounts, and ongoing optimization and pipeline reporting, managed by senior specialists. Landing page builds and CRM or attribution changes are not included.
Are you a PPC marketing agency?
Yes. PPC services on Google Ads and Microsoft Ads are one of our core service lines, focused on B2B companies with long sales cycles and buying groups. Each account is run by a senior specialist and reported against qualified pipeline.
Is B2B SEM different from PPC?
Search engine marketing (SEM) usually means paid search advertising, so in practice B2B SEM and B2B PPC describe the same work on Google and Microsoft Ads. As a B2B search marketing agency, we also run SEO and AI search visibility, so paid and organic search can work from one keyword plan.
Do you manage 6sense campaigns?
Yes. We run 6sense account-based advertising alongside search and display, using its intent data to focus spend on the accounts showing active research in your category.
Can you run ads inside Google AI Overviews?
Yes. Google shows ads within and alongside AI Overviews, and Microsoft runs the equivalent placements in Copilot. We structure campaigns and landing pages so your ads are eligible for those placements.
How long before paid search produces qualified pipeline?
Clicks and first leads usually arrive within weeks. Qualified pipeline takes longer, often one to two quarters, depending on your sales cycle and lead volume. Ad-platform conversion tracking goes in during the first weeks, so pipeline can be measured as soon as your CRM records it.
Do we keep ownership of our ad accounts?
Yes. Your accounts, data, and history stay in your name and under your admin control. If we ever part ways, everything you paid to build stays with you.
What do you need from us to start?
Admin access to your Google Ads and Microsoft Ads accounts, read access to your CRM, and an hour with whoever knows your products and buyers best. We handle the ad accounts.
Who handles tracking: you or our team?
We set up, check, and maintain conversion tracking inside your Google Ads and Microsoft Ads accounts, and read your CRM to report pipeline by campaign. Your team owns the CRM itself: new fields, integrations, attribution model changes, and landing page builds. If those need work first, our Tracking & Attribution Audit maps the gaps.
How do I choose a B2B PPC agency or paid search agency?
Ask who runs the account day to day, whether you keep admin ownership, what they report beyond clicks, and which results they can show from companies with similar sales cycles. Our guide on choosing a B2B PPC agency walks through the full checklist.
Request a Paid Search proposal
Takes about two minutes. We review every request, and if it's a fit, a senior specialist reaches out to schedule a discovery call.
Prefer to talk first? Book a strategy call"As our budgets and executive priorities shift, they are on top of those pivots and help keep our account in great standings."
"Lower cost per click and relatively steady results as budget fluctuated through the years."