Service
B2B PPC management and paid search services
Who this is for
- Marketing leaders at industrial and supply chain technology companies, typically $50M to $500M in revenue, who own the ad budget and answer for pipeline.
- Companies selling considered systems — robotics, automation, industrial software, supply chain platforms — where a single deal can be worth more than a year of ad spend.
- Teams whose buyers are technical evaluators, operations leaders, and executives. They research quietly, compare vendors on specifics, and decide as a committee.
- Companies that have run paid search before and saw traffic without revenue, or are starting now and want it set up correctly the first time.
What you are running into
Spend without a pipeline trail
Your ad platform reports clicks and form fills. Your CRM shows opportunities from sources nobody can name. When leadership asks which campaigns produced pipeline, the answer is a guess.
Keywords that miss how technical buyers search
Broad match on terms like "automation solutions" collects students, job seekers, and competitors. The buyers you want search by spec, standard, and use case, and generic keyword tools rarely surface that language.
Fewer classic clicks to win
Google AI Overviews and Microsoft Copilot answer many queries before anyone clicks a result. Earning a place in those answers takes different campaign structure and landing content than classic search ads.
Long cycles, last-click reporting
Industrial deals involve several decision makers and run for months. Last-click reporting credits the touchpoint closest to the close, which makes steady campaigns look inconsistent.
What's included
- Account structure and keyword strategy
- Google AI Overviews and Microsoft Copilot ad placements
- Conversion tracking tied to pipeline
- Ongoing optimization, negative keyword management, and reporting
How we approach it
- Step 01
Start from buyer language
We build the keyword plan from the terms technical buyers, operations leaders, and procurement actually type — product categories, standards, failure modes — plus the negative keywords that keep job seekers and students out. - Step 02
Structure the account around how you sell
Campaigns mirror your product lines and buying stages. A plant manager researching a retrofit lands on a page about retrofits, with a next step that matches where they are in the decision. - Step 03
Earn the AI answer surfaces
We build campaigns eligible for Google AI Overviews and Microsoft Copilot placements, and pair them with landing content those surfaces can quote accurately. - Step 04
Connect spend to pipeline
Conversion tracking links your ad platforms to your CRM in the first weeks. From then on, reports show opportunities and revenue by campaign, and we optimize against pipeline.
Channels we run
Google Ads and Microsoft Ads for search. Display, video, and retargeting across the networks your buyers actually use. LinkedIn for reaching specific roles at specific companies. And 6sense for account-based advertising: we use its intent data to put ads in front of the accounts already researching your category, before they've built a vendor shortlist.
Request a Paid Search proposal
Tell us about your program and a senior specialist will follow up with next steps and pricing for your tier. Prefer to talk first?
Book a strategy callQuestions about Paid Search
What does a B2B PPC management agency do?
A B2B PPC management agency plans, builds, and runs your pay-per-click campaigns on Google Ads and Microsoft Ads: keyword strategy, account structure, ad copy, landing page guidance, bidding, negative keywords, and conversion tracking tied to your CRM. We report on qualified pipeline and revenue by campaign, not only clicks.
What's included in your B2B PPC services?
Account structure and keyword strategy, Google AI Overviews and Microsoft Copilot ad placements, display and retargeting, 6sense account-based advertising, conversion tracking tied to pipeline, and ongoing optimization and reporting, managed by senior specialists.
Are you a PPC marketing agency?
Yes. PPC services on Google Ads and Microsoft Ads are one of our core service lines, focused on B2B companies with long sales cycles and buying groups. Each account is run by a senior specialist and reported against qualified pipeline.
Is B2B SEM different from PPC?
Search engine marketing (SEM) usually means paid search advertising, so in practice B2B SEM and B2B PPC describe the same work on Google and Microsoft Ads. As a B2B search marketing agency, we also run SEO and AI search visibility, so paid and organic search can work from one keyword plan.
Do you manage 6sense campaigns?
Yes. We run 6sense account-based advertising alongside search and display, using its intent data to focus spend on the accounts showing active research in your category.
Can you run ads inside Google AI Overviews?
Yes. Google shows ads within and alongside AI Overviews, and Microsoft runs the equivalent placements in Copilot. We structure campaigns and landing pages so your ads are eligible for those placements.
How long before paid search produces qualified pipeline?
Clicks and first leads usually arrive within weeks. Qualified pipeline takes longer, often one to two quarters, because industrial sales cycles run long. Tracking goes in during the first weeks, so pipeline is measurable from the start.
Do we keep ownership of our ad accounts?
Yes. Your accounts, data, and history stay in your name and under your admin control. If we ever part ways, everything you paid to build stays with you.
What do you need from us to start?
Admin access to your Google Ads and Microsoft Ads accounts, read access to your CRM, and an hour with whoever knows your products and buyers best. We handle the rest.