Case Study · Manufacturing
How Enprotech turned search into sales-qualified leads
ADM rebuilt Enprotech's website on HubSpot CMS, connected it to the sales team through HubSpot Marketing Hub and Sales Hub, and launched Google Ads campaigns built on new SEO and AIO content. Every number on this page comes from Enprotech's own HubSpot and Google Search Console reporting.
- 88%
- of search leads reached sales-qualified or furtherJul 15 – Oct 27, 2026 · HubSpot
- +21%
- new visitor sessions from organic searchJul 15 – Oct 27 vs. Apr 1 – Jul 14, 2026 · HubSpot
- From zero
- paid search launched as a new channelJul 15 – Oct 27, 2026 · HubSpot
- 5.0 / 5
- verified client ratingAugust 2026 · Clutch
- Client
- Enprotech, a Cleveland-based company with 85+ years in heavy industrial service. It provides 24/7 repair, remanufacturing, modernization and maintenance for heavy equipment and production machinery in metal processing.
- Engagement
- January 2025 – ongoing, on retainer
- Services
- Website redesign and rebuild · HubSpot CMS · HubSpot Marketing Hub and Sales Hub integration · Google Ads · SEO and AIO content
The challenge
Enprotech, a Cleveland-based company with 85+ years in heavy industrial service, provides 24/7 repair, remanufacturing, modernization and maintenance for heavy equipment and production machinery in metal processing. It wanted to modernize its website and build a more intentional marketing program, using automation and CRM tools that would connect its website to its sales team.
What we built
- Website rebuild on HubSpot CMS. A full redesign and rebuild of Enprotech's website on HubSpot.
- Marketing Hub, connected to Sales Hub. ADM implemented and configured Marketing Hub so the new website feeds the HubSpot Sales Hub the sales team already used.
- SEO and AIO content. New site content written to rank in Google search and to be cited in AI search results.
- Google Ads. Paid search campaigns built on that content.
- Ongoing support. A retainer that continues past implementation.
Results
Leads that are ready for sales. Of the contacts Enprotech's HubSpot recorded from organic and paid search between July 15 and October 27, 2026, 88% reached sales-qualified status or further.HubSpot
Organic search. New visitor sessions from organic search rose 21% from July 15 to October 27, 2026, compared with the 105 days before (April 1 – July 14). From June to October 2026, the site earned a 5.5% click-through rate from Google Search.HubSpot · Google Search Console
Paid search. Google Ads launched from zero and became a new source of visitors and leads for the sales team.HubSpot
AI search. New visitor sessions referred by AI assistants rose 59% over the same comparison.HubSpot
| Metric | Result | Period | Source |
|---|---|---|---|
| Search leads that reached sales-qualified or further | 88% | Jul 15 – Oct 27, 2026 | HubSpot |
| New visitor sessions from organic search | +21% | Jul 15 – Oct 27 vs. Apr 1 – Jul 14, 2026 | HubSpot |
| New visitor sessions from paid search | Launched from zero | Jul 15 – Oct 27 vs. Apr 1 – Jul 14, 2026 | HubSpot |
| New visitor sessions from AI referrals | +59% | Jul 15 – Oct 27 vs. Apr 1 – Jul 14, 2026 | HubSpot |
| Click-through rate from Google Search | 5.5% | Jun – Oct 2026 | Google Search Console |
| Client rating | 5.0 / 5, verified | August 2026 | Clutch |
“The traffic has been strong on the new site, and all our team has noticed more inbound email, form, and phone call activity, much of it equating to real opportunities.”
Verified Clutch review, August 2026
Sources: HubSpot traffic analytics and contact lifecycle reporting by original source; Google Search Console; Clutch. Reporting pulled October 27, 2026.
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