Client results
B2B marketing case studies
Fleet & Transportation Technology
Geotab Heavy Truck Segment
A qualified lead pipeline for enterprise fleets
- Organic traffic grew from fewer than 100 to 1,500+ visits per month.
- Established a consistent lead pipeline for the heavy truck segment.
“It is always a pleasure working with Algorithm Digital Marketing and we have been through some major successful Milestones together over the 6+ years we have worked with them.”
1,500+
qualified leads added to the pipeline by year 3
The business challenge
Reach enterprise heavy truck fleets in a niche market, increasing lead volume while maintaining quality and cost-effectiveness.
What we changed
High-intent paid search, enterprise audience targeting, and content matched to the questions fleet decision-makers research. Campaign performance and lead nurturing were refined throughout the program.
What the client gained
A larger pool of qualified enterprise fleet prospects for sales, supported by stronger organic visibility and a more consistent flow of demand.
Robotics & Automation
Locus Robotics
Sustainable qualified inbound from organic and paid search, the top lead drivers
- Averaged 82,474 organic sessions per year.
- Recovered from SEO issues following a website relaunch.
“I truly trust the Algorithm Digital Marketing Team to handle all of the complexities of online marketing allowing me to focus on the many other things I have to juggle in my role”
68%
lower cost per qualified lead from Google Ads in six months
The business challenge
Protect visibility after a website relaunch, adapt to budget changes, and measure marketing performance across a long, complex buying cycle.
What we changed
SEO recovery and content optimization, paid search focused on high-value actions such as demo requests, and attribution work using Google Ads, Salesforce, and other performance data.
What the client gained
More consistent visibility during buyer research, with campaigns prioritized around meaningful conversion actions and clearer information for budget decisions.
Food & Wholesale Ecommerce
CJ Dannemiller
More purchase value from a complex product catalog
- More than 2,000% increase in purchase value.
- Stronger product visibility and recurring purchases from returning shoppers.
21×
return on ad spend — $21 per advertising dollar
The business challenge
Manage hundreds of SKUs and thousands of keywords while competing with larger ecommerce brands and protecting product margins.
What we changed
High-intent and long-tail keywords, search and shopping campaigns, margin-informed budget allocation, and remarketing for repeat purchases.
What the client gained
More sales value from the advertising budget, with product and audience decisions shaped by profitability and repeat-purchase potential.
Automotive Parts Ecommerce
Brunswick Auto Mart
Paid search connected to purchase value
- 2,621.53% increase in purchases.
- 6,126.74% increase in purchase value.
- $15,018,712 in reported conversion value.
15×
reported return on ad spend
The business challenge
Compete with large online marketplaces while managing thousands of product SKUs, improving the sales funnel, and making media spend produce purchases.
What we changed
High-intent paid search, budget allocation informed by product margins and downstream performance, and remarketing to recover abandoned carts.
What the client gained
Ad investment tied to online purchase value, with spend directed toward products and searches that supported sales and margin priorities.
Commercial Interiors & Building Products
Surface Materials
SEO · Shopify Website
Making a 13,000+ product catalog beautiful on the site and findable by designers and architects searching for the perfect finish
~5,900
organic search sessions per month
The business challenge
Surface Materials' buyers, interior designers and architects, find materials through search. The company needed its 13,000+ product catalog to show up when those buyers went looking.
What we changed
We rebuilt the catalog pages around the searches designers and architects actually run, then carried that structure through the move to Shopify.
What the client gained
- ~5,900
- Organic search sessions per month
- ~180
- Sample items ordered per month from organic search since the Shopify launch
- 71%
- Of website conversions driven by organic search
Client perspectives
What marketing leaders say
Average across 5 verified client reviews
Read every review in full on our Clutch profile.
These are historical client results, not forecasts. Lead volume, organic traffic, and ecommerce sales measure different outcomes. Your goals, buyers, budget, and sales cycle determine what success should look like for your program.
What would measurable progress look like for your team?
Talk through your pipeline goals with a specialist, or request a benchmark to understand where buyers find you today.