Add-on for retainer clients
Web Management for Retainer Clients
Ongoing updates, landing pages, and technical upkeep for your website. Available only as an add-on to a Marketing Partnership retainer.
Who this is for
- Retainer clients whose campaigns are slowed down waiting on landing pages and site changes.
- Marketing teams with no developer on staff, who need pages built and updated on a schedule they can plan around.
- Companies whose forms, tracking, and templates have quietly drifted out of date as the site grew.
What you are running into
Campaigns waiting on the website
The ad account is ready and the launch date is set, but the landing page is stuck in a queue. The campaign slips, or it launches to a page that was never built for it.
Small changes that take weeks
A headline, a screenshot, a new bullet in the pricing table — each one waits on an agency ticket or a developer's availability, so your team stops asking.
Tracking that quietly broke
A form stopped sending to the CRM, a tag fired twice, a redirect went missing. Nobody notices until a report comes up short or a lead never arrives.
What's included
- Landing page builds
- Content and page updates
- Form and tracking maintenance
- A standing backlog with scheduled releases
How we approach it
The same sequence on every account, adjusted for your product lines and sales cycle. You keep admin ownership of your ad accounts throughout.
- Step 01
Plan the queue with you
A standing list of pages and updates, prioritized against your campaign calendar, with a schedule your team can see. - Step 02
Build to the standard
Every page follows the same structure and carries the same tracking as the rest of the program, so new landing pages are measurable from day one. - Step 03
Keep the plumbing working
Regular checks on forms, tags, and redirects, with fixes handled before they show up as missing leads in a report.
Questions about Web Management
Can we buy web management on its own?
No. Web Management is available as an add-on for clients on a Marketing Partnership retainer.