Service
Account-Based Marketing on 6sense
Who this is for
- B2B companies with a defined target account list, where deals are won by committees and sales cycles run for months.
- Marketing and sales leaders who already know which accounts they want and need marketing to reach everyone who influences the decision.
- Companies with a 6sense license that are using a fraction of what it can do — segments sitting unused, sales never alerted to intent.
- Teams that want spend concentrated on the accounts that can close, instead of spread across the whole market.
What you are running into
Spend spread across everyone
Always-on display and search reach the entire market when only a few hundred accounts can actually buy. Most of the budget lands on companies that will never purchase.
One contact, whole committee
You engage a champion while five other people shape the decision. When the committee meets, nobody but the champion has heard of you.
Intent data you pay for and ignore
The 6sense license runs every month, but segments go unbuilt, spikes in intent never reach sales, and the data changes nothing about who you target.
Marketing and sales on different pages
Marketing reports leads and impressions. Sales says none of them are ready. Without shared account definitions, every handoff turns into an argument.
What's included
- 6sense setup and segment build
- Intent-based account prioritization
- Display and orchestration
- Sales alerts and account-level reporting
How we approach it
- Step 01
Start from your account list
We work from the accounts your sales team already prioritizes, then refine the list with intent data so effort follows accounts that are actively researching. - Step 02
Reach the whole committee
Segments are built by role and buying stage. Each one gets a message matched to what that role cares about — technical, operations, finance, or procurement. - Step 03
Orchestrate touches across channels
Display, LinkedIn, and search run in sequence against each segment. When an account's intent spikes, sales is alerted with the account's recent activity. - Step 04
Report on accounts, not clicks
Reporting follows the account: engagement by role, stage movement, and opportunities created. Marketing and sales look at the same numbers.
Questions about Account-Based Marketing
Do we need a 6sense license to work with you?
Yes for the full program, since segments, intent data, and orchestration run inside 6sense. If you don't have a license yet, we can start with your account list and campaign strategy while you evaluate one.
How do you align ABM with our sales team?
We start from the accounts your sales team already targets and agree on definitions up front: which signals count as engagement, when an account is handed over, and what sales does with it. Both teams see the same account-level reporting.