Who We Are


Our culture creates ease and simplification for clients by building a team of helpful, collaborative, responsive, and knowledgeable people who love seeing businesses grow from their contributions.

About Us

At Algorithm Digital Marketing, we pride ourselves on our ability to navigate the dynamic landscape of digital marketing with precision, creativity, and a touch of humility. Founded by Amanda Biddlestone, a seasoned leader in the digital marketing industry, Algorithm Digital Marketing brings together years of experience and a deep understanding of technology to deliver actual results for our clients.

Amanda’s journey into entrepreneurship was shaped by her extensive background in client-side roles within the SaaS sector, particularly in fleet technology. With over a decade of experience working for large SaaS businesses, including positions as Digital Marketing Manager and Director of Marketing, Amanda has a keen insight into the challenges and opportunities facing technology companies in today’s digital age. She knew that offering solutions to those common problems with and experienced and dedicated team with her, we could change businesses’ relationships with marketing.

At Algorithm Digital Marketing, we are measured by internal systems and KPIs built to provide a superior alternative to the services offered by our competitors. We are a marketing agency built by marketing people. Our team of experts combines industry experience with cutting-edge technology to deliver holistic solutions that meet the evolving Marketing needs of our clients.

Meet the Team

Amanda Biddlestone

I’m Amanda Biddlestone, your go-to advisor for Fortune 100 companies, armed with over ten years of marketing expertise and a penchant for getting results. Whether it’s a diverse sector, business size, or budget, I thrive on bringing my strategic flair to the table. Sure, I hold a Bachelor’s degree in Marketing, an International MBA with a focus on Strategic Online Marketing, and am proud to be a Goldman Sachs 10KSB Cohort 32 alum. But, let’s not get too formal here.

Real-world business results, you ask? Well, I drove a 400x improvement in leads and sales while building a digital marketing department for a small business, leading to its acquisition and merger within a year. Once at the acquiring company, I took the reins of the global Paid Search strategy in their metrics-driven environment. Within a year, I snagged the Marketer of the Year award for driving the most leads, demos, sales, and recurring revenue in company history. This success caught the eye of Fortune 100 companies seeking a solid marketing engine with proven results, culminating in a successful IPO and a $2.3 billion sale to Verizon.

When I’m not driving results for businesses, I unwind in my garden, attempting to grow food with my family on our little “farm”. I’m also a sucker for books on psychology, business, leadership, and technology, where I find inspiration in how these fields intertwine and how to grow for myself, my family, and the businesses we help. I firmly believe in balance and savor the simple joys of life, which fuel my creativity and passion to leave a positive impact on the businesses we help.

Angela Biddlestone – Chief Operations Officer (COO)

Meet Angela Biddlestone, the Chief Operations Officer (COO) of Algorithm Digital Marketing! With a background in teaching, coaching, and tech, Angela’s the secret sauce behind our operations and accountability engine.

From teaching to tech, Angela’s journey has been a whirlwind. She’s led Technical Support teams in trucking logistics software, crafting processes for complex applications with precision.

But Angela’s not just about tech—she’s a Renaissance woman. When she’s not optimizing algorithms or coaching, you’ll find her in her garden, cooking up culinary delights, or hitting the trails for a hike.

But wait, there’s more! Angela’s also a softball enthusiast and coach extraordinaire. Whether hitting home runs or sharing wisdom on the diamond, her passion for the game shines through.

However, Angela’s heart belongs to her family. She cherishes every moment with her daughter and wife, relishing each laugh and hug shared together. Who needs anyone else when you’ve got the perfect team right at home?

Maria Araiza – Lead PPC Strategist

Maria is a seasoned digital marketer with over 12 years of experience crafting digital strategies that ignite brands to new heights. She graduated from UT Austin with a BS in Advertising (Hook EM!) and brings a wealth of knowledge across various verticals and budgets.

Maria loves that digital marketing is always in a perpetual state of flux. From Google Ads’ constant tweaks to the ever-shifting algorithms, staying ahead in this game keeps her on her toes and brings constant challenge and excitement.

Off-duty, you’ll likely find her exploring the world of craft beer, always on the hunt for the next great brew, with a particular fondness for breweries with a good patio. When not crafting campaigns or sampling IPAs, Maria loves being in nature, with a love for hiking, camping, and soaking in the beauty of the great outdoors.
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